How to communicate (in-person) to an aging audience

Recently my client wrote this article on how she interviews the silver generation. In any assessment with a client or potential patient, you often end up listening more than you do speaking to get the information you need from an individual possibly near dementia or consistent confusion. Read consumer-focused article on: How to interview…on Pages to the Past.

Consider your subject is placed in a setting, whether it be a home or office. Are they comfortable, and receptive for the duration of your discussion? Is their condition, ailment, or disease a potential barrier to your interview? Here are some considerations first to account for his or her medical or health needs:

  • vision and focus, to look at you when speaking
  • ambulatory status, sitting up and down in a chair
  • weight-bearing, can the person stand-sit-lay if a presentation is required
  • dexterity, if required to write
  • attention-span, if the elder can maintain conversation for more than several minuts at a time, or 20.

What other considerations would you add? We’d love to hear what people in the industry are doing to successfully communicate with those receiving treatment. If you check-in clients, conduct assessments, patient interviews, conduct medical research studies, share your expertise below in the comments.

Buddy System Newsletter: Week 1 – 2 Upcoming July Events, Vendor Opportunities and Job Openings

The following events/listings are for professionals who work with Seniors or in the Senior/Healthcare industry in Southern California.

*On Tuesday, July 14th The Buddy System (Southwest Riverside) presents a special networking lunch featuring a panel discussion of Social Services Directors from various Skilled Nursing Facilities. Don’t miss this rare opportunity to hear and discuss the issues of marketing and referrals.

We’re meeting at the new Parkside Mansion on 2789 Rafferty Rd. in Hemet, 92545 from 11:30 – 1:30. Due to the expected turnout make sure you reserve your seat and are not shut out. RSVP to julie.ablanida@yahoo.com

Our panelists to date:

• Jenna D. Snowball, Director of Social Services of Highland Care Center of Redlands

• Marisa Reese, Director of Social Services of LifeHOUSE Vista Healthcare Center

• Monica Porras, Social Services Director for Ontario Grove Healthcare & Wellness Centre

•Shelly Johnson, Social Services Director with Vista Cove Care Center at Rialto

Panelists are subject to be changed or added.

*The Buddy System (Orange County) is on Wednesday, July 15th at Kirkwood Orange located on 1525 E. Taft Avenue in Orange, 92866 from 11:30 – 1:00. RSVP to Melanie.Aaron@thebegroup.org or call 714-282-1409

Join us for a summer barbecue with networking, food and fun.

Menu:

•BBQ Chicken Sandwich with cheddar cheese and bacon
•Pork Tenderloin
•Gourmet Burger with onion rings, mushrooms, and blue cheese crumbles
•Bourbon Baked Beans
•Potato Salad
•Strawberry Shortcake

All The Buddy System events are free. Don’t forget to bring your business cards and marketing materials to our meetings and door prizes are always appreciated.

Remember, the best way to spread the word about your business is through strong networking.
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Vendor Opportunities:

*Alzheimer’s Association Orange County Chapter Walks for 2015

Opening Ceremonies this year begin at 8:30 and the Walk begins at 9:00

• Laguna Niguel Walk to End Alzheimer’s is Saturday October 24th at Laguna Niguel Regional Park on 28241 La Paz Road, Laguna Niguel, 92677

• Huntington Beach Walk to End Alzheimer’s is Saturday November 7th on 21500 Pacific Coast Highway, Huntington Beach, 92648

• Anaheim Walk to End Alzheimer’s is Saturday November 14th at Angel Stadium of Anaheim on
2000 East Gene Autry Way, Anaheim, 92806

For more information on vendor opportunities or forming a walk team e-mail dblair@alz.org
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*26th Annual Southern California Alzheimer’s Disease Research Conference
Friday, October 2nd
Irvine Marriott Hotel
7:00 – 5:00

Hosted by the UCI MIND Institute for Memory Impairments and Neurological Disorders in partnership with the Alzheimer’s Association, Orange County Chapter. Recent studies have revealed new understanding of age-related brain changes, as well as lifestyle factors related to sleep, exercise and nutrition that may delay or prevent these changes!

An audience of over 500 professionals and families is expected. Contact Kari Walker for sponsorship opportunities atkwalker@alz.org or 949-757-3724
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Upcoming Networking Events, Meetings and Classes:

(These listings are presented as a service to the Healthcare community. Events are subject to be changed or canceled. Please RSVP to verify date and time.)

—————  Monday, July 6th —————-

*Coordinating Council
Saddleback Memorial Medical Center (Basement Conference Room #1)
8:30 – 9:45

Speaker: Clement Pepe on Mastering the Art of Time Management

Clement Pepe, is a Success Coach, who for over 23 years has been coaching and teaching Business owners and sales people how to be more effective in all aspects of life, both business and personal.
Clement is a published author, a motivational speaker, a sales trainer, a seminar leader and a teacher of “how to” get what you want, and “how to” enjoy the process of life.

No RSVP required. We look forward to seeing you.
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—————-  Tuesday July 7th —————-

*Serving Seniors Networking Breakfast
Cypress Court
1255 North Broadway
Escondido, 92026
RSVP: patti.phillips57@gmail.com
7:15 – 9:00

$20.00 per person
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*SFV MAPS (Marketing & Admissions Professionals for Seniors)
Brookdale Chatsworth
20801 Devonshire St.
RSVP: 818-341-2552 or Melanie.Rivera@brookdale.com
Chatsworth, 91311
8:00 – 10:00

Presents: “The 5 Most Dangerous Symptoms..and what you can do to avoid them”

$10 Donation at the door
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—————-  Wednesday, July 8th —————-

*T.O.P.S. (Team of Older Persons Services)
Sunrise Senior Living, Beverly Hills
201 N. Crescent Drive
Beverly Hills, 90210
8:00-10:00
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Job openings:

*Community Relations Advisory – A Place for Mom – San Fernando Valley

Description:
The Community Relations Advisor is an outside sales role, responsible for creating and executing a plan for market growth that supports revenue objectives for APFM by increasing our professional referral partners and delighting existing professional referral partner relationships.

Key responsibilities include but are not limited to;
•Arrange appointments and call activity with Social Workers, Case Managers and Community Partners and other healthcare professionals as directed to increase new incremental professional referrals and nurture existing relationships to continue organic growth in target market. These may be pre-arranged appointments or cold calls.
•Build trusting strong relationships that will encourage direct referrals by; Developing professional APFM presence in the market and educating professionals on our value, process and best practices
•Conduct frequent partner communication and visits to improve the results of our partnerships, improve ongoing relationships, and support the generation of professional referrals.
•Maintains relationships with customers by providing support, information and  guidance that will lead to increased number of referrals
•Achieve or exceed quota quarterly and annually
•Developing strategies for increasing opportunities to meet and talk to the professionals that will drive your business.
•Manage and nurture relationships to be the “go to” source of information and resources.
•Pipeline management: manage lead pipeline on daily basis and accurately record activity and information in CRM.

Required Skills and Competencies
•3+ years business development or relationship sales experience in a quota or metrics driven environment: demonstrated history of success in outside sales role, focused on healthcare or senior services preferred.
•Proven ability to maintain quality relationships with a large number of professional referral sources.
•Strong networking skills.
•Strong customer relations skills
•Ability to travel from time to time outside of local region, for occasional regional or national meeting

For more information contact John Young: johny@aplaceformom.com
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*Memory Care Coordinator for Renaissance Village in Moreno Valley

Key responsibilities include:
 Supervising other staff associates while on duty, and providing training and coaching
in all aspects of the Memory Care Program
 Designs a creative and exciting life enrichment program to meet the individual needs
and interests of the residents.
 Participates in the pre admission screening of prospective new residents as assigned
by supervisor.
 Participates in the review of individual resident’s service plans and completes program
documentation as required.
 Communicates positively with residents, families, and community professionals
regarding the memory care program and its benefits.
 Reports changes in residents’ overall health to the nurse, including changes in
behavior; takes actions to address concerns in a timely manner.

Experience:
 One or more years of experience working with the elderly. Knowledge and experience
working with memory impaired residents and their families is highly desirable.
 Professional or volunteer related experience with memory impairment groups helpful.
 High school diploma or equivalent. Bachelor’s Degree preferred
 Hold a certificate as an activity professional
 One year of experience supervising others to include: setting performance expectations,
coaching, motivating, promoting collaboration and teamwork, promoting company
culture, managing change, providing performance feedback, delegating effectively,
resolving conflicts, etc.

For more information contact malona@rvseniorliving.com
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*Full Time – SCAN Temporary TeleSales Rep

Requirements:

-Associate’s Degree or equivalent work experience.

-2+ years of experience in telemarketing or healthcare related field.

-Excellent communication and time management skills.

-Proven sales and customer service skills.

External Description:

-Assess health plan needs of prospective members, verify Medicare / Medi-Cal/AZ eligibility, and facilitate telephonic enrollment. Schedule sales appointments (in home / meeting) as needed.

-Facilitate Telephonic enrollment(s) by presenting benefit information over the phone, mailing appropriate enrollment information to prospects and assisting prospects with completing the enrollment process.

-Demonstrate and maintain knowledge of Medicare, Medi-Cal/AZ and SCAN benefits by successfully completing National Sales Certification, Sales Orientation Training, Medi-Cal/AZ Certification training other department or company training modules as required.

-Support Field Sales Representatives by assigning in-home appointments and setting meeting rsvp’s at sales presentations or other sales events.

Send your résumé to jvictor@scanhealthplan.com
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If you have an upcoming meeting, networking event, health fair or job opening please send it to me and I will try to post it in future e-mails. Unfortunately, due to the number of events received and with space limitations, not everything can be listed. Please send your information at least 2 weeks before the event. If you have any questions please call or e-mail me.

Thank you,
Buddy Liberman
Cell: 310-986-5256
kohonah@aol.com

http://www.linkedin.com/pub/buddy-liberman/6/962/940
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White House Conference on Aging Webcast: Silicon Valley Boomer Venture Summit

WEBCAST: Silicon Valley Boomer Venture Summit

Date: June 30, 2015

Time: 1:25 – 2:25 p.m. PCT

Click here to view the webcast

Event Agenda:

2015 White House Conference on Aging Update & Investing in the Silver Economy

1:25 – 1:30 p.m. PCT

2015 marks the 50th anniversary of Medicare, Medicaid, and the Older Americans Act, as well as the 80th anniversary of Social Security. The 2015 White House Conference on Aging is an opportunity to recognize the importance of these key programs as well as to look ahead to the issues that will help shape the landscape for older Americans for the next decade.

Introduction: Jeff Maltz, CEO, SilverRide

Speaker: Nora Super, Executive Director, White House Conference on Aging

What Are Your Investing Priorities?

1:30 – 2:25 p.m. PCT

Business Plan Competition judges will talk about what trends will dominate the market in the coming year and where smart investors are putting their money.

Moderator: Heather Somerville, Business & Technology Reporter, San Jose Mercury News

Panel of Judges:

  • Lynne Chou, Partner, Kleiner Perkins Caufield & Byers
  • John Hopper, Managing Director, Link-age Ventures, Inc.
  • Scott Smith, Founder & Managing Partner, Viant Group
  • Gavin Teo, Principal, Comcast Ventures
  • Jeff Lee, Principal, DCM Ventures
  • Jim Murphy, Vice President, UnitedHealthcare
  • Dr. Sanjaya Kumar, Co-Founder & Managing Director, Synepta Group, Inc.
  • Jody Holtzman, Senior Vice President, Thought Leadership, AARP

Click here to view the webcast.

President Obama designates June 15th Elder Abuse Day

Released by the White House Conference on Aging Council:

Elder Justice Forum Panel

The President designated Monday, June 15, 2015 as World Elder Abuse Awareness Day, and he called on all Americans to observe the day by “learning the signs of elder abuse, neglect, and exploitation, and by raising awareness about this important public health issue.” Elder Justice is one of the four main focus areas of the 2015 WHCOA, and Executive Director Nora Super marked the day by speaking at the First World Elder Abuse Awareness Day Global Summit. According to Super, “Every year, millions of older adults around the world experience abuse, neglect, or exploitation. While elder abuse statistics are staggering, behind every number is a mother or father, grandmother or grandfather, husband or wife, neighbor or friend.”

On June 16, WHCOA hosted an Elder Justice Forum. Cecilia Muñoz, Director of the Domestic Policy Council, welcomed advocates, physicians, prosecutors, researchers, government officials and others to the White House to talk about how to best to address and prevent elder abuse and financial exploitation. Participants discussed innovative ideas for strengthening law enforcement and prosecutorial efforts; supporting research and victim services; and preventing and combatting elder financial exploitation.

 Photo caption: Cecilia Muñoz, Assistant to the President and Director of the Domestic Policy Council; Nora Dowd Eisenhower, Assistant Director, Office for Older Americans, Consumer Financial Protection Bureau; Julie McEvoy, Deputy Associate Attorney General, U.S. Department of Justice; Kathy Greenlee, Administrator, Administration for Community Living, and Assistant Secretary for Aging, U.S. Department of Health & Human Services; Nora Super, Executive Director, White House Conference on Aging; and Caroline Bettinger-Lopez, White House Advisor on Violence Against Women at the White House Elder Justice Forum on June 16, 2015.