missqueena Studies, Uncategorized

Google and Compete Study: Hospital Selection Infographic

Over time you get sick. Find a remedy. Watch your symptoms, or endure through them. Go see a doctor if it worsens. Get medication. Watch again. And maybe get better. If the process were that concise, shouldn’t the steps to better health be as succinct for intervention?

Google and Compete.com monitored their online audience for behaviors related to choosing a treatment center or care provider. In the course of monitoring keywords, search terms, clicks, page views, and other standard S.E.O. data of online users their teams found several trends in their Journey to Wellness. What they found revealed that their decisions  were not made in short, intermittent searches and more along the timeline of a strategic process towards better health. How users behave online is profoundly similar to the real world, where people make decisions and choices that are functional for their situation. Follow the steps in this infographic below, and see if your own journey to wellness follows what many others are doing online. Have you ever searched for medical information and care providers online? If so, how did you begin?

hospital-selection-infographicThere are many who have aging parents, urgent hospitalizations, helped a family member find a doctor, or asked a friend how their experience was. Often, one encounters this experience upon a dire, critical need such as death or major illness. In a frenzy and race against time, the scramble for information in a pinch can be overwhelming. Reading medical journals, webMD articles and healthgrades.com reviews can add more stress and emotion during a difficult time. In this day, there is certainly an abundance of information about medicine to overwhelm – all which can be made easy and simple with clear direction and focus. Empowering yourself and your family with knowledge about healthcare, far in advance of when it is needed, allows one to make the right choice, at the right time. When was the last time you have gone through a crucial search for a provider that turned out well (or not)? Share your thoughts for an open discussion about the search process and what your outcomes were.

missqueena Uncategorized

Medical products go mobile, and getting a finger read

The iPhone has exemplified the many capabilities of working on smaller devices, and changing the way users interact with user interfaces to service their customers. The biggest trend now for mobile apps has exploded in healthcare, and I’m so glad it has! Everything from medical records, body scans, and even financial reporting has a beta version available for mobile devices. I had watched this video about iDoctor, which really shows the full range of a mobile device. I am still amazed at the power of the phone to sense such minuscule body vibrations and send accurate data to a wireless SaaS.

Recently I went in for a checkup myself and had my own encounter with a new medical technology: the finger pulse oximeter. While the nurse was noting my vital signs, she took a little black clip that looked like mom’s sunglasses-holder visor clip and placed it on my fore finger. Aside from pressure above the nail and below the finger pad, I felt nothing. Staring at the screen, a spark of curiosity arose from the yellow two-digit number (for heart rate) and the mini-equalizer moving about the tiny 2 centimeter-wide dashboard. It made me wonder, how accurate would this be if I started shaking my pointer at the her? More so I was curious about how the device worked, and what the circuit board inside was like to produce such colorful readings. one of my personal pet peeves is when your healthcare professional comes into your personal space, does a test here or there, and leaves you with no useful or transparent information. This device alleviates the need for a professional use multiple devices on you for your body statistics. I love it!

Finger Pulse Oximeter 

In less than a minute she jotted down my bpm, bp, and other quick notes before backing away into the hallway.  The visit left me expecting something more, although it was nice to have a few minutes of my own quiet time before greeting the doctor. From the patient’s perspective, could this generate any fear or angst, instead of intrigue like my own? Perhaps there are patients who dread the entire intake process and deal with the doctor’s office experience with his/her aversive head turned the other way.

As this blog evolves it will be a continual discussion of pespective, heavily focused on the customer’s natural reactions or tendencies to healthcare offerings without the emphasis on being sold/served what’s good for them. For many businesses in this industry, the value is there. The trick is how to pinpoint the best source for educating users in choosing what’s right for them.

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