How to communicate (in-person) to an aging audience

Recently my client wrote this article on how she interviews the silver generation. In any assessment with a client or potential patient, you often end up listening more than you do speaking to get the information you need from an individual possibly near dementia or consistent confusion. Read consumer-focused article on: How to interview…on Pages to the Past.

Consider your subject is placed in a setting, whether it be a home or office. Are they comfortable, and receptive for the duration of your discussion? Is their condition, ailment, or disease a potential barrier to your interview? Here are some considerations first to account for his or her medical or health needs:

  • vision and focus, to look at you when speaking
  • ambulatory status, sitting up and down in a chair
  • weight-bearing, can the person stand-sit-lay if a presentation is required
  • dexterity, if required to write
  • attention-span, if the elder can maintain conversation for more than several minuts at a time, or 20.

What other considerations would you add? We’d love to hear what people in the industry are doing to successfully communicate with those receiving treatment. If you check-in clients, conduct assessments, patient interviews, conduct medical research studies, share your expertise below in the comments.

The White House is getting into financial planning. National Social Security Week is July 19-25

Dear Colleague:

July 1925, 2015 is National my Social Security Week. Now in its second year, this campaign aims to educate workers about the importance of planning thoughtfully for life events—starting with creating a secure my Social Security account at www.socialsecurity.gov/myaccount.

Throughout this week, we ask that you share our retirement planning and other messages with your members, employees, and the public by taking advantage of our 2015 my Social Security toolkit atwww.socialsecurity.gov/thirdparty.  Here you will discover a wealth of materials that you can begin using now to support the campaign. The toolkit includes eye-catching web banners and publication-ready content for internal and external web pages, blogs, newsletter articles, social media, and email blasts.

Creating a my Social Security account helps workers plan for their future and the future of their families by giving them convenient access to their own personalized Social Security Statement. TheStatement provides estimates of future retirement benefits at age 62, full retirement age, and age 70. It also lets workers verify the earnings information we have for them. This is important because future benefits depend on earnings.

On average, Social Security replaces just 40 percent of pre-retirement income. Yet only about half of American workers say they are contributing to a workplace retirement plan. We need your support to help workers understand that they will require other sources of retirement income in addition to Social Security, and that it’s never too early (or too late) to start thinking ahead.

Besides retirement, with a my Social Security account, you can also get estimates of future disability and survivor benefits you or your family may be eligible to receive. For those already receiving benefits, a my Social Security can be used to get benefit verification letters, change an  address and phone number, and start or update direct deposit information.

In addition, we welcome invitations to assist workers with creating a my Social Security account at your location, whether as part of another activity, such as a conference or annual meeting, or as a standalone event. To explore this possibility, please contact us at oea.net.post@ssa.gov.

To hear more about my Social Security from Social Security’s Acting Commissioner Carolyn W. Colvin, visit us at https://www.youtube.com/watch?v=loBsUPMFYfs.

Thank you for sharing our materials and helping us to make this vital campaign a success!

Sincerely,

  1. Jioni Palmer
    Associate Commissioner for External Affairs
    (T) 410-965-1804
    (E) Jioni.Palmer@ssa.gov

National my Social Security Week is July 1925, 2015. Visit  http://www.socialsecurity.gov/myaccount/materials.html to learn how you can support us and make our campaign a success!

Plan for your “Someday”. Create your own my Social Security account today at www.socialsecurity.gov/myaccount.

Follow @SSAOutreach on Twitter and stay connected with Social Security:

Need health coverage or know someone that does, visit www.healthcare.gov.

White House Conference on Aging Webcast: Silicon Valley Boomer Venture Summit

WEBCAST: Silicon Valley Boomer Venture Summit

Date: June 30, 2015

Time: 1:25 – 2:25 p.m. PCT

Click here to view the webcast

Event Agenda:

2015 White House Conference on Aging Update & Investing in the Silver Economy

1:25 – 1:30 p.m. PCT

2015 marks the 50th anniversary of Medicare, Medicaid, and the Older Americans Act, as well as the 80th anniversary of Social Security. The 2015 White House Conference on Aging is an opportunity to recognize the importance of these key programs as well as to look ahead to the issues that will help shape the landscape for older Americans for the next decade.

Introduction: Jeff Maltz, CEO, SilverRide

Speaker: Nora Super, Executive Director, White House Conference on Aging

What Are Your Investing Priorities?

1:30 – 2:25 p.m. PCT

Business Plan Competition judges will talk about what trends will dominate the market in the coming year and where smart investors are putting their money.

Moderator: Heather Somerville, Business & Technology Reporter, San Jose Mercury News

Panel of Judges:

  • Lynne Chou, Partner, Kleiner Perkins Caufield & Byers
  • John Hopper, Managing Director, Link-age Ventures, Inc.
  • Scott Smith, Founder & Managing Partner, Viant Group
  • Gavin Teo, Principal, Comcast Ventures
  • Jeff Lee, Principal, DCM Ventures
  • Jim Murphy, Vice President, UnitedHealthcare
  • Dr. Sanjaya Kumar, Co-Founder & Managing Director, Synepta Group, Inc.
  • Jody Holtzman, Senior Vice President, Thought Leadership, AARP

Click here to view the webcast.

Google and Compete Study: Hospital Selection Infographic

Over time you get sick. Find a remedy. Watch your symptoms, or endure through them. Go see a doctor if it worsens. Get medication. Watch again. And maybe get better. If the process were that concise, shouldn’t the steps to better health be as succinct for intervention?

Google and Compete.com monitored their online audience for behaviors related to choosing a treatment center or care provider. In the course of monitoring keywords, search terms, clicks, page views, and other standard S.E.O. data of online users their teams found several trends in their Journey to Wellness. What they found revealed that their decisions  were not made in short, intermittent searches and more along the timeline of a strategic process towards better health. How users behave online is profoundly similar to the real world, where people make decisions and choices that are functional for their situation. Follow the steps in this infographic below, and see if your own journey to wellness follows what many others are doing online. Have you ever searched for medical information and care providers online? If so, how did you begin?

hospital-selection-infographicThere are many who have aging parents, urgent hospitalizations, helped a family member find a doctor, or asked a friend how their experience was. Often, one encounters this experience upon a dire, critical need such as death or major illness. In a frenzy and race against time, the scramble for information in a pinch can be overwhelming. Reading medical journals, webMD articles and healthgrades.com reviews can add more stress and emotion during a difficult time. In this day, there is certainly an abundance of information about medicine to overwhelm – all which can be made easy and simple with clear direction and focus. Empowering yourself and your family with knowledge about healthcare, far in advance of when it is needed, allows one to make the right choice, at the right time. When was the last time you have gone through a crucial search for a provider that turned out well (or not)? Share your thoughts for an open discussion about the search process and what your outcomes were.

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